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ADIDAS GOLF IS CALLING ATHLETES EVERYWHERE TO JOIN THEM ON THE GREATEST CANVAS IN SPORTS

adidas golf is calling athletes everywhere……….If you thought golf was a boring game, adidas wants you to take a second look. Today, adidas Golf is breaking the mold in traditional golf advertising. They are launching a new 60-second brand campaign video that captures the creativity behind the sport. The video – “Dear Sports” – is a call to all athletes and sports everywhere to join adidas on the course, the greatest canvas in sports.

The idea behind “Dear Sports” stems from the nuances that set golf apart from any other sport:
  • The field of play is different every time you play (tee and hole locations change, etc.)
  • It requires 14 different clubs to choose from
  • Since it’s played outdoors, the elements are always changing (wind, rain, hot, cold, etc.)
  • Obstacles like water, trees, sand, etc. are all additional factors to contend with
  • No golf swing is the same
  • Distances, how hard someone needs to hit a shot, etc. varies

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